David Ferretti

I'm David "Ferretti" Sims, a Chicago based product designer specializing in designing human first user interfaces and enjoyable user experiences.

( About me )

I craft digital experiences by blending design, storytelling, and technology—building distinctive brands and seamless websites powered by Framer. My approach combines creativity with innovation, pushing beyond the ordinary to deliver work that feels both functional and inspiring.

From ambitious startups to established businesses, I collaborate closely with clients to bring their ideas to life, shaping interactive experiences that connect deeply with audiences. Every project is more than just a website—it’s a journey of transforming visions into digital realities that engage, inspire, and leave a lasting impression.

I’m a thinker, designer, and creative problem solver drawn to the space between complexity and clarity. Over the past 15+ years, I’ve worked across a wide range of design disciplines, from branding and graphic design to digital products and user experiences. That range has shaped the way I see design: not as decoration, but as a way to uncover what matters, remove what doesn’t, and make the final result feel inevitable.


For the last decade, my focus has been UI/UX design, where I’ve helped transform complex ideas into intuitive, elegant, and visually compelling experiences. I’m driven by the challenge of solving difficult problems — and making the solution look as refined as it feels.

73+

Projects

73+

Projects

22+

Awards

22+

Awards

12

Years experience

12

Years experience

What i do

website design

Web Design

Framer Development

Branding

AI

UX / Ui Design

UX / Ui Design

Brand Strategy

Production

Art Direction

Art Direction

Design system

Design system

Work experience

Head of Design

Aries

2026 - Present

Head of Design

Aries

2026 - Present

Lead Marketing Designer

A.Team

2022- 2026

Lead Marketing Designer

A.Team

2022- 2026

Principle Designer

A.Team

2022- 2026

Senior Designer

Barrel NY

2020 - 2022

Senior Designer

Barrel NY

2020 - 2022

Senior Designer

WJY Studios

2018- 2019

Senior Designer

WJY Studios

2018- 2019

Senior Designer

WJY Studios

2017- 2018

UI/UX Designer

Rocket Wagon

2018- 2019

UI/UX Designer

Freelance

2015-2017

Creative Director

The Healthy Fit Kitchen

2012-2015

Awards

Vanguard

Awwwards (SOTD)

2025

Vanguard

Awwwards (SOTD)

2025

Apex

FWA ( SOTD )

2024

Apex

FWA ( SOTD )

2024

Fabric

Awwwards (SOTD)

2025

Fabric

Awwwards (SOTD)

2025

Olive

CSSDA (WOTD)

2024

Olive

CSSDA (WOTD)

2024

Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

Copy Email

Copied

Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

Copy Email

Copied

Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.

Copy Email

Copied