I'm David "Ferretti" Sims, a Chicago based product designer specializing in designing human first user interfaces and enjoyable user experiences.
( About me )
I craft digital experiences by blending design, storytelling, and technology—building distinctive brands and seamless websites powered by Framer. My approach combines creativity with innovation, pushing beyond the ordinary to deliver work that feels both functional and inspiring.
From ambitious startups to established businesses, I collaborate closely with clients to bring their ideas to life, shaping interactive experiences that connect deeply with audiences. Every project is more than just a website—it’s a journey of transforming visions into digital realities that engage, inspire, and leave a lasting impression.
I’m a thinker, designer, and creative problem solver drawn to the space between complexity and clarity. Over the past 15+ years, I’ve worked across a wide range of design disciplines, from branding and graphic design to digital products and user experiences. That range has shaped the way I see design: not as decoration, but as a way to uncover what matters, remove what doesn’t, and make the final result feel inevitable.
For the last decade, my focus has been UI/UX design, where I’ve helped transform complex ideas into intuitive, elegant, and visually compelling experiences. I’m driven by the challenge of solving difficult problems — and making the solution look as refined as it feels.


73+
Projects
73+
Projects
22+
Awards
22+
Awards
12
Years experience
12
Years experience
What i do
website design
Web Design
Framer Development
Branding
AI
UX / Ui Design
UX / Ui Design
Brand Strategy
Production
Art Direction
Art Direction
Design system
Design system
Work experience
Head of Design
Aries
2026 - Present
Head of Design
Aries
2026 - Present
Lead Marketing Designer
A.Team
2022- 2026
Lead Marketing Designer
A.Team
2022- 2026
Principle Designer
A.Team
2022- 2026
Senior Designer
Barrel NY
2020 - 2022
Senior Designer
Barrel NY
2020 - 2022
Senior Designer
WJY Studios
2018- 2019
Senior Designer
WJY Studios
2018- 2019
Senior Designer
WJY Studios
2017- 2018
UI/UX Designer
Rocket Wagon
2018- 2019
UI/UX Designer
Freelance
2015-2017
Creative Director
The Healthy Fit Kitchen
2012-2015
Awards
Vanguard
Awwwards (SOTD)
2025
Vanguard
Awwwards (SOTD)
2025
Apex
FWA ( SOTD )
2024
Apex
FWA ( SOTD )
2024
Fabric
Awwwards (SOTD)
2025
Fabric
Awwwards (SOTD)
2025
Olive
CSSDA (WOTD)
2024
Olive
CSSDA (WOTD)
2024
Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.
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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.
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Ready to work together? Let's talk about freelance projects, collaborations, and full-time roles.
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